What business metrics do you use?

Perhaps one of the most informative business metrics is revenue. Measuring your organization's performance requires thorough data collection and analysis. However, with countless examples of business metrics, how do you know which ones are worth tracking? While the ideal combination of key performance indicators (KPIs) will largely depend on the individual needs of each company, there are certain metrics that are vital for companies in general. Next, members of the Forbes Business Council share 15 KPIs that all companies should follow.

Employees are the universal lifeblood of a company. The product or service may be great, but, unless the company is a one-person operation or has no competition, employee engagement will be correlated with company performance. While most importantly, employee engagement, ironically, is also usually in the hands of the business owner. Why? Revenue is the total amount of sales you get when you sell your products to customers, and the cost of returned or undeliverable items is deducted from the final result.

As far as I know, it is the key metric that all companies use to correctly calculate their performance. Key metrics, also known as key performance indicators (KPIs), are critical to your company's success. Monitoring is the way to measure the performance of your company and obtain information that will help you increase your results. Listen to the world's most downloaded B2B sales podcast Revenue is the amount of sales you generate by selling your product minus the cost of returned or undeliverable items.

It is the key metric that all companies use to measure their financial performance. Obviously, the ideal is to earn as much revenue as possible, but the metric that is most indicative of your company's financial performance is year-on-year revenue growth. You should also remember that your company's situation is completely different from that of your competitors, even though you compete for the same customers. Therefore, it is better to compete against yourself and compare your current income and revenue growth with your previous financial performance than to compare them to those of your competitors.

Otherwise, you could set a revenue or revenue growth goal that is not attainable in your particular context, which would cause you to fail to meet your goals, pressure your employees to reduce expenses to reach their numbers and, ultimately, exhaust everyone. However, to truly understand how they individually affect your results, it's best to calculate each of your product's contribution margin ratios. To do this, subtract the total variable costs of each product from your total sales revenue and divide that number by your total sales revenue. Your contribution margin ratio will be expressed as a percentage.

Once you know the contribution margin ratios of each product and, in turn, its profit potential, you will understand which products will generate the most total profits if you produce more units of them and which products will generate the least total benefits if you produce more units of them. This knowledge will help you develop a combination of products capable of generating the highest level of benefits for your business. Your company's break-even point is the amount of product you must sell in order for your total revenues to equal your total costs. Knowing your break-even point is crucial because it serves as the minimum goal that your company should try to achieve in order not to lose money over a specific period of time.

Even better, if you exceed your break-even point, your company will make a profit during that time period. To calculate your break-even point, add up all your fixed costs and divide them by your contribution margin or the difference between your total sales revenue and total variable costs. The cost of goods sold in your company is the cost of acquiring or manufacturing the products you sold over a given period of time, such as material, manufacturing and labor costs. In other words, they are your cost of sales or the cost of doing business.

Tracking the cost of goods sold, or COGS, is important because they directly affect your company's bottom line. For example, when your COGS increases, your benefit will decrease, and when your COGS decreases, your benefit will increase. Social media metrics track performance and engagement on platforms such as Twitter, Instagram, TikTok or Facebook. Therefore, regardless of the retention metrics that apply to your company, always try to capture what you are doing well and where you can improve to continue to keep customers.

Brand sentiment can also be applied to specific aspects of the company to help determine its performance in areas such as product quality. In fact, that company's revenues remained stable for consecutive years, a warning about the importance of the turnover metric. Year-on-year growth, which is just as easy to calculate, is an important overall indicator of your company's health. In general, the individual divisions or departments of a company, such as manufacturing, marketing, and sales, are responsible for monitoring metrics that track the performance of their parts of the company.

Understanding business performance metrics is worth mastering because of the business intelligence that tracking metrics provide. But what metrics should you track? First of all, they must be relevant to your business and its objectives. Different departments must keep an eye on different metrics, so the right business dashboard will vary from department to department and from company to company. But what matters to the client is how quickly the position is filled and the quality of the candidates; those are the important metrics to measure and track.

By analyzing real business data to inform your decision-making, you avoid biases that could lead you down the wrong path. Therefore, most financial metrics refer to factors such as income, cash flow, accounts receivable, and assets and liabilities; there are many financial metrics to track. Let's look at some fundamental data metrics to help you identify the ones you should track based on your situation. .